• The proliferation of online gaming

• Changes in the way consumers shop

• The eventual erosion of its primary player base

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There’s no doubt that after years of revenue gains, the lottery industry’s luck may be about to change.

 

In More Than Luck: Defeating the Five Saboteurs of Lottery Growth, industry expert Jessica Halter Powell provides an essential guide for overcoming the challenges that stifle creativity, erode innovation, suppress teamwork, and ultimately inhibit growth.

 

Drawing on 30 years of unparalleled experience in the lottery and gaming categories, Powell examines how U.S. lotteries can prepare for major market disruptions, seize control, and return to healthier, more robust bottom lines. Packed with insights from more than twenty current and former lottery leaders, the book offers assessments, exercises, and real-world examples to create a blueprint for a more focused, agile, and innovative lottery organization.